Sesame, a direct-payment healthcare marketplace, has launched an online pharmacy with prescriptions starting at $5 and delivery included. SesameRx is a new business that offers approximately 200 FDA-approved generic drugs for allergies, depression, diabetes, high blood pressure, ADHD, insomnia, and other ailments.
- Teams up: Sesame teamed up with Truepill, a digital pharmacy, to establish the new platform. Truepill’s URAC-accredited healthcare infrastructure is used to provide consumers with a full-service pharmacy experience. SesameRx uses its URAC-accredited healthcare infrastructure to provide consumers with a full-service pharmacy experience through a partnership with Truepill.
- Service: Sesame’s online marketplace, in addition to its new pharmacy service provides users with access to a variety of telehealth services, including COVID-19 screenings, mental health consultations, dermatology sessions, and more, all for as little as $25 countrywide.
- Consultation: Patients must undergo a consultation with one of Sesame’s healthcare practitioners to be eligible for the $5 prescriptions through SesameRx. The provider will write a prescription for the appropriate condition during the session. For both initial and refill fills, SesameRx does not require insurance to receive the $5 prescription price. The prescription will be delivered directly to the patient’s door once it has been filled.
- Experience: “Sesame is changing the healthcare buying experience by making it ‘radically normal,'” David Goldhill, co-founder, and CEO of Sesame said in a statement. “SesameRx extends that mission to the pharmacy. Shopping for healthcare, including prescription drugs, should be as easy as booking travel online. Convenience and choice with understandable, transparent prices.”
- Competitors: Amazon launched an online pharmacy service late last year with exclusive prices for Prime members after purchasing virtual pharmacy PillPack in 2018. Another competitor in the market is GoodRx, an online pharmacy platform for low-cost medicines and pricing comparisons. Last August, the company filed to go public, making it one of the handfuls that was profitable prior to filing.